Klout Score

The Klout Score was a measure of an individual's influence on social media, ranging from 1 to 100. It assessed how much engagement and interaction a person received across various platforms, considering factors like likes, shares, and comments. A higher score indicated a greater influence and ability to affect others’ opinions or actions. Businesses often used it to identify potential brand advocates or influencers for marketing purposes. Klout ceased operations in 2018, but during its time, it provided insights into social media presence and engagement.