Brandwatch

Brandwatch is a digital tool that helps businesses monitor and analyze what people are saying about them online, especially on social media and other web platforms. It gathers data from posts, reviews, and comments to provide insights into public opinions, trending topics, and customer sentiment. This allows companies to understand their reputation, identify potential issues early, and make informed marketing or communication decisions. Essentially, Brandwatch acts as an advanced online listening device, giving organizations a clearer picture of their brand perception in real-time.