DoubleClick (acquired by Google)

DoubleClick, acquired by Google, was a digital advertising company that specialized in managing and delivering online ads. It provided tools for publishers (website owners) to display ads and for advertisers to reach specific audiences effectively. DoubleClick helped track ad performance and optimize campaigns to maximize impact. Essentially, it functioned as a platform that connects advertisers with websites, ensuring relevant ads are shown to the right users, while providing detailed analytics. This technology became integrated into Google's advertising ecosystem, enabling more sophisticated and targeted online advertising for businesses across the web.