Impression Tracking

Impression tracking is a method used by online advertisers to monitor how often an ad is viewed by users. When an ad appears on your screen, an invisible code records that moment, creating a "digital impression." This data helps advertisers understand the reach and visibility of their ads, showing how many times people have potentially seen it. It's an essential part of measuring the effectiveness of advertising campaigns, ensuring that advertisers know if their ads are being viewed, and how often, to optimize future advertising strategies.