V. Kumar (George S. Craft Distinguished Chair)

V. Kumar is a notable academic known for his expertise in marketing and business. He holds the George S. Craft Distinguished Chair, a prestigious title that recognizes his significant contributions to the field. His research often focuses on understanding consumer behavior and improving marketing strategies to enhance customer relationships and business performance. Kumar's work has implications for how companies engage with consumers, optimize their offerings, and drive growth. His insights are valuable for both scholars and practitioners looking to understand the dynamics of marketing in today’s competitive environment.