Marketing and Public Relations

Marketing and Public Relations (PR) in nonprofit management involve strategies to promote the organization's mission and engage with the community. Marketing focuses on understanding the audience's needs, creating campaigns to raise awareness, and encouraging support through donations or volunteering. PR builds and maintains the organization's image, fostering relationships with the public, media, and stakeholders. Together, they communicate the nonprofit's impact, share stories of success, and strengthen connections, ultimately helping to attract resources and support to achieve their goals.