Consumption values

Consumption values refer to the beliefs and priorities that influence an individual's or society's choices regarding what to buy and consume. These values can include factors like sustainability, health, quality, and social responsibility. For instance, someone with high consumption values may prioritize purchasing eco-friendly products or locally-sourced food. In essence, consumption values shape how people evaluate their options and make decisions about spending, reflecting their broader values and lifestyle preferences. Understanding these values can help businesses tailor their offerings and marketing strategies to align with consumer expectations and desires.