The PR Council Code of Ethics

The PR Council Code of Ethics sets standards for public relations professionals to ensure they act with integrity and transparency in their work. It emphasizes honesty in communication, respect for clients and audiences, and the importance of accountability. PR professionals are encouraged to avoid conflicts of interest, protect confidential information, and promote fair practices. By adhering to these principles, they strive to maintain trust with the public and uphold the reputation of the industry, fostering positive relationships between organizations and their stakeholders.