Image for Consumer Behaviour

Consumer Behaviour

Consumer behavior refers to how individuals make decisions about purchasing goods and services. It involves the study of motivations, preferences, and influences that drive choices, such as personal needs, societal trends, and marketing strategies. Factors like emotions, culture, and lifestyle also play a crucial role in shaping consumer decisions. Understanding consumer behavior helps businesses tailor their products and marketing efforts to meet the demands of their target audience, ultimately impacting sales and consumer satisfaction. It’s a blend of psychology, sociology, and economics that helps explain how people interact with the marketplace.

Additional Insights

  • Image for Consumer Behaviour

    Consumer behavior refers to the study of how individuals make decisions about purchasing products or services. It encompasses the thoughts, feelings, and actions of people when they choose what to buy, use, or reject. Factors influencing consumer behavior include personal preferences, cultural influences, social pressures, and marketing strategies. Understanding these behaviors helps businesses tailor their offerings and marketing efforts to better meet the needs and desires of their target audience, ultimately driving sales and customer satisfaction.