Stanford Consumer Behavior Lab

The Stanford Consumer Behavior Lab is a research facility at Stanford University that studies how people make decisions about products and services. Researchers use experiments and data analysis to understand factors influencing consumer choices, such as preferences, emotions, and social influences. This insight helps companies develop better marketing strategies and products that align with customer needs. The lab combines psychology, economics, and marketing to explore why people buy what they do and how businesses can create more effective ways to connect with consumers. Overall, it advances knowledge on consumer behavior to benefit both businesses and consumers.