Institute of Consumer Research

The Institute of Consumer Research is a research organization dedicated to studying consumer behavior, preferences, and trends. It analyzes how people make purchasing decisions, what influences their choices, and how markets can better serve consumers. The institute gathers data through surveys, experiments, and analysis to provide insights that benefit businesses, policymakers, and consumers. Its goal is to understand the complexities of consumer markets, improve products and services, and promote fair and informed purchasing practices. Overall, it helps bridge the gap between consumer needs and market offerings through rigorous research.