collaboration marketing

Collaboration marketing is a strategy where two or more businesses work together to promote their products or services. This partnership can involve co-branding, joint advertising campaigns, or shared events. By collaborating, companies leverage each other's audiences and resources, enhancing their reach and impact. For example, a fitness brand might team up with a health food company to create joint promotions. The goal is to create a win-win situation: increasing visibility, attracting new customers, and ultimately driving sales for all involved parties.