collaborative marketing

Collaborative marketing is a strategy where two or more businesses join forces to promote their products or services together. By sharing resources, ideas, and audiences, they increase their reach and impact. This can include co-hosting events, creating joint promotions, or sharing advertising costs. The idea is that by working together, each business can attract more customers than they could alone, benefiting from shared expertise and potentially lower costs. This partnership approach allows businesses to leverage each other's strengths and create more engaging marketing campaigns.