crowd marketing

Crowd marketing is a strategy where businesses leverage the collective influence and voices of their community or supporters—such as customers, fans, or employees—to promote products, services, or brand awareness. Instead of traditional advertising, brands encourage individuals to share their positive experiences or endorse the brand through social media, reviews, or word-of-mouth. This approach taps into the power of genuine recommendations, often leading to more authentic engagement and trust from potential customers, ultimately driving organic growth and expanding the brand’s reach through the power of the crowd.