participatory marketing

Participatory marketing is a strategy where companies actively involve consumers in the marketing process. Instead of just promoting products to customers, businesses encourage them to share their ideas, feedback, and experiences. This could include engaging customers in co-creating products, participating in brand discussions on social media, or contributing to advertising campaigns. By doing so, companies not only gather valuable insights but also foster a sense of community and loyalty among consumers. This collaborative approach helps brands better understand their audience and create products and messages that resonate more effectively with their customers.