synergy in marketing

Synergy in marketing refers to the enhanced effectiveness that occurs when different marketing strategies or channels work together. For example, a company might use social media, email marketing, and events simultaneously to promote a product. When these efforts complement each other, they amplify the overall impact, reaching a broader audience and creating a stronger message than if each method were used separately. Essentially, synergy leverages the strengths of various approaches, resulting in greater customer engagement and improved sales outcomes.