cross-promotion

Cross-promotion is a marketing strategy where two or more brands or products collaborate to promote each other, typically to reach new audiences and increase sales. This can involve sharing advertising, sponsoring joint events, or including each other's products or messages in their marketing materials. For example, a coffee shop partnering with a local bakery to offer special deals. By working together, both parties benefit from increased visibility and customer engagement, leveraging each other's brand strengths without significant additional costs. It's an effective way to enhance reach and build brand awareness through strategic partnerships.