co-op marketing

Co-op marketing, short for cooperative marketing, is a strategy where two or more businesses collaborate to promote their products or services. They share resources, such as advertising costs and promotional materials, to maximize exposure and reach a larger audience. For example, a local grocery store might partner with a dairy company to run a joint advertising campaign. This method not only reduces individual costs but also strengthens brand connections and enhances customer engagement. By working together, businesses can achieve greater marketing impact than they could alone.