cooperative marketing

Cooperative marketing is a strategy where businesses collaborate to promote their products or services, sharing resources and costs. This approach allows companies, often of similar size or in the same industry, to pool their marketing efforts for greater impact. For example, two local stores might run a joint advertising campaign to attract more customers together than they could alone. By leveraging each other's strengths, they can reach a wider audience, enhance brand visibility, and reduce individual marketing expenses, ultimately benefiting all parties involved.