co-branding

Co-branding is a marketing strategy where two or more brands collaborate to create a product or service that features elements from each brand. This partnership leverages the strengths and reputations of both brands to attract customers and enhance credibility. For example, a popular ice cream company might team up with a famous candy brand to create a special flavor that combines their products. The goal is to deliver added value to consumers, create excitement, and expand the customer base for both brands, ultimately benefiting their sales and market presence.