crossover promotions

Crossover promotions are marketing strategies where two or more brands, products, or services collaborate to reach a shared audience. For example, a movie may team up with a fast-food chain to offer themed toys in kids' meals. This benefits both parties by attracting customers who are fans of the other, thereby enhancing visibility and sales. Crossover promotions can also create unique experiences for consumers, such as special events or limited-time offers that excite and engage them. Essentially, it’s about leveraging each brand's strengths to create a win-win situation.