academic studies on mascots

Academic studies on mascots examine their roles in sports, education, and branding. Researchers analyze how mascots create emotional connections with audiences, enhance school spirit, and influence group identity. Studies often explore the psychological impact of mascots on fans, including increased enjoyment and loyalty. Additionally, scholars investigate the effectiveness of mascots in marketing, as they can serve as memorable symbols for organizations. Overall, these studies highlight how mascots contribute to community engagement and branding strategies, making them significant in both cultural and economic contexts.