Mascots (e.g., Borobi)

Mascots are symbolic figures or characters used to represent a brand, organization, or event, often meant to embody its values or spirit. For example, Borobi is the official mascot for the 2022 Commonwealth Games in Birmingham, designed to promote inclusivity and celebrate diversity. Mascots can engage audiences emotionally, foster community identity, and enhance the overall experience at events. They often appear in promotional materials and at live events, helping to create a memorable connection between the audience and the brand or event they represent.