Kotler

Philip Kotler is a renowned marketing expert who is often called the "father of modern marketing." He developed key concepts and frameworks that help businesses understand how to attract customers, meet their needs, and build strong relationships. His work emphasizes the importance of understanding consumer behavior, developing targeted strategies, and creating value through products, services, and branding. Kotler’s ideas guide companies in effectively promoting and selling their offerings, ultimately driving growth and competitiveness in the marketplace. His contributions have shaped contemporary marketing practices and are widely used by students and professionals worldwide.