Pricing Strategy Research

Pricing strategy research involves studying how products or services are priced to maximize revenue while remaining attractive to customers. It includes analyzing market demand, competition, and customer behavior to determine the best price points. Businesses may use various pricing tactics, such as discounts, premium pricing, or psychological pricing, to influence buyer decisions. The goal is to find a balance that satisfies both the company’s profit margins and the customers’ perceived value, ensuring that pricing aligns with overall business strategy and market conditions.