The Pricing Game

"The Pricing Game" is a sales strategy where a seller offers customers a product at a specific price point to gauge their willingness to pay. The idea is to find the optimal price that maximizes revenue without deterring potential buyers. By setting different price levels, sellers can understand how price influences demand and adjust accordingly. This approach helps businesses balance competitiveness with profitability, ensuring they price their products or services in a way that appeals to customers while achieving their financial goals.