B2B pricing

B2B pricing, or business-to-business pricing, refers to the pricing strategies used when companies sell products or services to other businesses rather than to individual consumers. This involves setting prices based on factors like production costs, competitor prices, supply and demand, and the value provided to the buyer. B2B pricing can be more flexible than consumer pricing, often involving volume discounts or negotiated rates based on contract terms. Since purchasing decisions in B2B contexts often involve multiple stakeholders, pricing strategies are typically more complex and tailored to foster long-term relationships between businesses.