Bundling

Bundling is a marketing strategy where a company combines multiple products or services and sells them as a single package. This approach often provides added value to customers, who may receive a discount compared to purchasing each item separately. Companies use bundling to increase sales, move inventory more efficiently, and encourage customers to try more of their offerings. For example, a cable TV provider might offer a bundle of internet, phone, and TV services at a reduced rate. Bundling benefits both businesses, by boosting sales, and consumers, by offering cost savings and convenience.