Herzberg's Two-Factor Theory

Herzberg's Two-Factor Theory suggests that job satisfaction and dissatisfaction stem from two different sets of factors. "Hygiene factors," like salary, work conditions, and company policies, prevent dissatisfaction but don't create satisfaction. If these are inadequate, employees feel unhappy; if adequate, they avoid dissatisfaction. "Motivators," such as achievement, recognition, and meaningful work, actively promote satisfaction and motivation. Improving hygiene factors addresses existence concerns, while boosting motivators enhances engagement and fulfillment. Together, understanding both helps organizations create a more motivated and satisfied workforce.