Frederick Herzberg

Frederick Herzberg was an American psychologist best known for his theories on workplace motivation, particularly the "Two-Factor Theory." He proposed that job satisfaction and dissatisfaction arise from different factors. Hygiene factors, like salary and working conditions, can prevent dissatisfaction but do not motivate employees. In contrast, motivation factors, such as recognition and personal growth, can enhance job satisfaction and drive individuals to perform better. Herzberg's insights emphasize that to foster a motivated workforce, employers should focus not just on removing negatives, but also on enhancing positive experiences at work.