Herzberg's Book: "The Motivation to Work"

Herzberg's "The Motivation to Work," co-authored with William Mausner and Barbara Bloch Snyderman, explores what drives individuals at work. It introduces the Two-Factor Theory, which divides job factors into "hygiene" factors (such as salary and work conditions) that prevent dissatisfaction, and "motivators" (like achievement and recognition) that enhance satisfaction and motivation. Herzberg argues that improving hygiene factors alone won't motivate employees; true motivation arises from engaging and fulfilling work experiences. This framework is influential in understanding workplace motivation, guiding management practices to foster a more motivated workforce.