Philip Crosby

Philip Crosby was an influential American businessman and quality management expert known for his concepts of quality assurance in manufacturing and service industries. He is famous for promoting the idea that "quality is free," meaning that investing in quality practices can save money in the long run by reducing errors and improving customer satisfaction. Crosby developed the "Four Absolutes of Quality Management," emphasizing that quality means conformance to requirements, not elegance, and advocated for proactive quality improvement. His work laid the foundation for modern quality management practices and emphasized the importance of leadership in fostering a quality-focused culture within organizations.