Geert Hofstede

Geert Hofstede was a Dutch social psychologist known for his research on cultural dimensions, which help explain how values in the workplace are influenced by culture. He identified six key dimensions—such as individualism versus collectivism and power distance—that characterize national cultures and affect behavior in organizations. His work enables businesses to better understand cultural differences, leading to improved communication, collaboration, and management practices in diverse environments. Hofstede's framework helps navigate global interactions by highlighting how cultural backgrounds shape perspectives and expectations.