Uncertainty avoidance

Uncertainty avoidance is a cultural dimension that describes how comfortable a society is with ambiguity and uncertainty. In cultures with high uncertainty avoidance, people prefer clear rules, structured environments, and predictability, often resisting change and new ideas. They seek security and are less tolerant of risk and uncertainty. Conversely, cultures with low uncertainty avoidance are more open to new experiences, flexible in their approaches, and accepting of ambiguity. This concept helps explain various behaviors, decision-making processes, and attitudes toward innovation across different societies.