Hofstede (Geert Hofstede)

Geert Hofstede is a Dutch social psychologist best known for his research on cultural dimensions, which helps explain how different cultures affect behavior in the workplace and society. He identified several key dimensions, such as individualism vs. collectivism, uncertainty avoidance, and power distance, which highlight how cultures prioritize values like personal freedom, acceptance of uncertainty, and hierarchy. Hofstede’s work is widely used in international business and management to understand cross-cultural interactions and improve communication and cooperation among diverse teams. His insights have significantly influenced the fields of psychology, sociology, and organizational behavior.