Twilio

Twilio is a cloud-based platform that allows businesses to easily integrate communication features like phone calls, text messaging, and video into their applications and services. Instead of building these complex systems from scratch, companies use Twilio's APIs (application programming interfaces) to quickly add and manage communication tools, improving customer engagement and operational efficiency. This simplifies the process of reaching people through their preferred channels, enabling seamless and scalable interactions without needing extensive telecommunications infrastructure.