Transactional Messaging

Transactional messaging refers to the process of sending and receiving messages that are crucial for completing specific business transactions, like confirming an online order or notifying a customer about a payment. These messages are structured to ensure that both the sender and receiver treat them as important and timely. Transactional messages typically provide essential information and updates related to a transaction, reinforcing trust and transparency between parties. They are distinct from promotional messages, focusing instead on conveying critical information necessary for the completion of business processes.