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COM-B Model

The COM-B model explains behavior change by identifying three key components: Capability, Opportunity, and Motivation. 'Capability' refers to a person’s skills and knowledge to perform a behavior. 'Opportunity' involves the external factors, like the environment and resources, that enable or hinder the behavior. 'Motivation' is the internal drive, influenced by beliefs and emotions, that prompts someone to act. For effective behavior change, all three elements must align; if one is missing, the desired behavior is less likely to occur. This model is widely used in health promotion and behavior change initiatives.

Additional Insights

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    The COM-B model is a framework that explains how behavior change can occur. It suggests that three interacting components are essential: Capability (having the skills and knowledge), Opportunity (the external factors and resources available), and Motivation (the individual's desire to change). When these elements work together, they enable a person to adopt a new behavior. For instance, to encourage someone to exercise more, they need to know how to do it (capability), have access to facilities (opportunity), and want to commit to fitness (motivation). Understanding this model helps in designing effective strategies to promote positive behaviors.