The Behavior Change Wheel

The Behavior Change Wheel is a framework designed to understand and influence human behavior. It identifies three essential components: capability (what people can do), opportunity (the environment that enables or hinders behavior), and motivation (the reasons people choose to act). At the center, it emphasizes the importance of identifying specific behaviors we want to change. Surrounding it are intervention strategies, such as education, persuasion, and environmental changes, that can encourage people to adopt healthier behaviors. Ultimately, it provides a structured way to analyze and implement effective behavior change solutions in various contexts.