Michie, Susan

Susan Michie is a renowned behavioral scientist and professor specializing in health psychology and behavior change. She is known for her research on how habits develop and how evidence-based interventions can effectively promote healthier behaviors, such as smoking cessation, physical activity, and adherence to medical treatments. Michie has contributed to developing theoretical frameworks, like the Behavior Change Wheel, to design and evaluate strategies that help individuals and populations adopt and maintain positive behaviors. Her work bridges psychology, public health, and policy, aiming to improve health outcomes through better understanding of human behavior.