behavioural science

Behavioral science is the study of how humans think, feel, and act, often influenced by subconscious biases, social pressures, and emotions. It combines insights from psychology, sociology, and economics to understand why people make certain choices and behave in particular ways. By examining these patterns, behavioral science helps design better policies, products, and interventions that improve decision-making, health, and well-being. Essentially, it reveals the underlying factors that guide human behavior, enabling us to better predict and influence actions in various settings.