The Balanced Scorecard

The Balanced Scorecard is a strategic management tool used by organizations to measure performance beyond just financial outcomes. It considers four perspectives: financial (how we look to shareholders), customer (how we are viewed by customers), internal processes (what we must excel at), and learning and growth (how we improve and innovate). By balancing these areas, organizations can better understand their overall health and drive improvement, ensuring long-term success rather than focusing solely on short-term financial gains.