David P. Norton

David P. Norton is an influential figure in the fields of management and business strategy, best known for co-developing the Balanced Scorecard. This framework helps organizations measure their performance using a mix of financial and non-financial indicators, allowing for a more comprehensive view of success. Norton emphasizes aligning business activities to the organization’s vision and strategy, improving communication, and monitoring progress. His work has significantly impacted how companies manage performance, strategy, and organizational effectiveness, making it easier for them to achieve their long-term goals. Overall, his contributions help businesses perform better in a competitive environment.