Kaplan and Norton

Kaplan and Norton are business scholars known for developing the Balanced Scorecard, a strategic management tool. This approach helps organizations track performance not just through financial metrics, but also by considering customer satisfaction, internal processes, and learning and growth. By balancing these four perspectives, businesses can gain a more comprehensive view of their overall performance and align their activities with their strategic goals. The Balanced Scorecard encourages a holistic approach, enabling better decision-making and improved organizational effectiveness.