Kaplan & Norton

Kaplan and Norton are best known for developing the Balanced Scorecard, a strategic planning tool that helps organizations measure performance beyond just financial metrics. They introduced a framework that includes four perspectives: financial, customer, internal processes, and learning and growth. This approach encourages businesses to align their activities with their vision and strategy, fostering a more holistic view of success. By focusing on various aspects of performance, organizations can improve decision-making, enhance communication, and achieve long-term goals effectively. The Balanced Scorecard has been widely adopted in various sectors for its ability to translate strategy into actionable objectives.