Business Unit Strategy

Business Unit Strategy refers to the approach a specific division of a company takes to compete effectively in its market. It focuses on how that unit will create value, attract customers, and achieve its goals. This strategy involves understanding the market environment, identifying strengths and weaknesses, and determining how to position the unit's products or services competitively. Essentially, it's about making smart decisions to ensure the success of a particular part of the business while aligning with the overall objectives of the entire organization.