Robert Kaplan

Robert Kaplan is an American academic best known for his work in the field of management and business strategy. He co-developed the Balanced Scorecard, a strategic planning tool that helps organizations measure performance beyond financial metrics by including customer, internal process, and learning and growth perspectives. Kaplan's ideas have significantly influenced how businesses assess their success and plan for the future. He has authored several influential books and articles, contributing to fields such as accounting, strategy, and performance management, and he is widely regarded as a thought leader in modern management practices.