David Norton

David Norton is a well-known figure in the field of management, best recognized as a co-creator of the Balanced Scorecard, a strategic planning and management tool. The Balanced Scorecard helps organizations measure their performance beyond traditional financial metrics, incorporating aspects like customer satisfaction, internal processes, and learning and growth. This framework enables businesses to align their activities with their vision and strategy, ultimately improving decision-making and outcomes. Norton's contributions have had a significant impact on how organizations approach strategy execution and performance measurement.