The Balance Scorecard

The Balanced Scorecard is a strategic planning tool that helps organizations measure their performance beyond just financial results. It looks at four key areas: financial performance, customer satisfaction, internal processes, and learning and growth. By balancing these perspectives, companies can gain a more comprehensive view of their success and align their activities with their overall strategy. This approach encourages organizations to focus on long-term goals and improvements, rather than just short-term profits, ultimately helping them achieve sustainable growth and better decision-making.