The Rise and Fall of Strategic Planning

The rise of strategic planning began in the 1960s, as businesses sought structured methods to set long-term goals and allocate resources effectively. It provided a clear framework for decision-making and helped organizations anticipate changes in the market. However, by the 1990s, its rigidity became a drawback; dynamic markets and rapid technological changes demanded more flexible approaches. Many companies found traditional strategic planning too slow and cumbersome. As a result, more adaptive strategies, like agility and innovation, gained popularity, leading to the decline of conventional strategic planning methods in favor of faster, more responsive frameworks.